DirectFood.store joins forces with First Nations businesses supporting local communities to bring authentic Indigenous products to a broader audience while providing a growing food supply with easy and affordable access to fresh, local and healthy food.

Abbotsford, BC February 12, 2021 – Fraser Valley’s first online grocery delivery service promising fresh, local and organic food from local farmers and vendors partners with First Nations businesses. BC’s only “Truly Farm to Table” platform now delivers First Nations vendors including Ravens Brewing & Distilling Company, Smoked Salmon $ales and Bannock Queen - to inspire and empower customers to eat healthily and buy local.

DirectFood.store aims to become the leading online grocery delivery platform, boosting the local food supply chain and creating a unique and seamless experience. With the right solution, the e-Grocery market is primed for growth, and DirectFood.store is ready to take the lead.

With 20+ years of experience in marketplaces, e-commerce portals and membership platforms, Wisebox Solutions Inc has a proven track record delivering efficient, sustainable and profitable software services to broad demographics, including North American Equestrian organizations and associations for the past 20 years.

As home to the second largest number of Indigenous entrepreneurs in Canada, BC businesses possess a critical role in supporting diversity by promoting Indigenous business growth and expansion. By celebrating and acknowledging their rich culture, heritage and contributions to society, DirectFood.store is working hard to ensure Indigenous business owners have the support they need during the pandemic.

Since 2000, Indigenous businesses have been steadily growing and have become well-positioned to improve their economic footprint, especially in the presence of online platforms, such as DirectFood.store. Every province has established Indigenous businesses across various industries, including natural resources, construction, manufacturing and retail and service sectors.

However, Indigenous communities face some unique challenges, including being in rural or remote areas and having less access to capital. By partnering with DirectFood.store, First Nations businesses can grow, thrive and expand their network beyond their usual markets.

Desiree Baker, Founder of iwmarket.ca says, “DirectFood.store is a healthy path forward to establishing food sovereignty and an economic potential for First Nation communities; one that has great potential, offering those communities to share in an equitable and sustainable business and to bring a fresh and healthy food source to their members and schools.”

Colin Schmidt, CEO of DirectFood.store adds, “Today’s flourishing e-commerce environment provides Indigenous entrepreneurs with the framework to help ground their communities, offering a platform to build their businesses, create new jobs and economic opportunities for other Indigenous entrepreneurs.”

DirectFood.store is excited to grow its partnerships with First Nations producers to support the economic independence and well-being of Indigenous communities. The platform hopes to incite social, economic, and environmental impact by empowering and including Indigenous entrepreneurs and Indigenous-owned enterprises on their website, seamlessly and rapidly.

For further information, please contact:

Colin Schmidt, CEO DirectFood.store

[email protected] | 1-888-792-1117

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